How many times have heard the saying, if you fail to plan you plan to fail? Well, website planning is the ultimate starting point for any well designed site. This process, tedious in nature, gathers all the necessary information from the client in the beginning and ensures that your goals are accurately understood and everyone involved is conscious of the entire project outcome. Website planning takes the "what if we did x" and transforms it into the "we are doing this because of x." Clarity and understanding play the most crucial role in web design and development because the clearer the picture in the beginning the less modifications and time spent in the end finalizing the end result.
Our team is dedicated to your goals and we have the talent and commitment to ensure your website planning needs are completed with all the bells and whistles. A wire-frame is great way to begin on the front end layout, while our engineers dictate the most relevant programming and back-end applications needed to suffice for now and be nimble enough for expansion later. This constitutes an action plan that can be broken down into phases, milestones, and or a dedicated timeline. Website planning processes vary, and some include detailed psd layouts, the decision is entirely up to you. We can accommodate for start ups, entrepreneurs, small business, enterprise level applications, and the most sought after idealistic venture.
Website planning should include the following:
1. A detailed structure of the website from start to finish. This includes both front end and back-end capabilities. We like to highlight the needed features on the actual mock ups so they are easy to read and understand given this might be for a capital investment. This step in the website planning process ensures you can point out the features and give an overall presentation if you need to.
2. The desired outcome of each conversional element. This will dictate how your visitors will intern use your website and what features you have to support the level of expected conversion. After they convert, you should have some sort of centralized marketing platform that enables you to (re)market to your subscribers or customers.
3. The overall timeline to completion. We use a custom measurement scale to estimate how long we think the project will take. This allows for accurate time lines for the entire process, not just design.
4. The total cost for the build. We tally up the total cost and assign dollars to certain milestones so you can see where your money is going. We do this because of budgetary reasons, and one element could possibly be postponed to get you "off the ground" and added at a later date.
5. How to market your project. The marketing aspect of any start-up is a key factor and needs to be planned along side your design. We can incorporate an overall marketing strategy that will highlight the needed areas in the beginning and the associated costs that go along with them.
These highlights of website planning give you a pretty good idea of the level of research and detail that we put into every project. We give you all the needed information and outcomes a well planned document that supports your ideas and theories. Website planning is not just for large websites, and could possibly be the most important step when looking to build a website or application. We do not cut corners here as our team values your business and website planning needs. We plan your projects like we would our own.